Woohoo! You’ve created a gorgeous new website and blog, shined up your camera and put together a pretty package list. Sounds like you’re just about ready to launch your photography business. Of course you’re expecting to turn a profit, right? But before you start letting the eager clients in the door, make sure you have your pricing all figured out! Here are a few general considerations when setting pricing for your new business.
*Your Skills- Are you new in the photography game or do you have some experience under your camera strap? Your skill level (newbie, semi-experienced, professional) should match up with your pricing. One who has photographed numerous weddings as lead camera (even if you did it free for friends) will be able to charge more than someone who has only assisted as second camera a couple of times.
*Average Business Costs- How much does it cost to run your business? Most photographers pay for studio rent, bridal expos, equipment purchases/repairs, accounting/legal fees, insurance, software, etc. You’ve created a list of the services/products you’re going to provide. How much will they cost YOU? How much profit do you want to make on top of that?
*Your Ideal Clients- Do you want to target young and trendy brides or old money, traditional brides? Determine what type of client you enjoy working with most. How do I reach these brides? What do they value most in their experience with a photographer? If you price yourself properly, you’ll appeal to the same clientele each and every time.
Your photography is art, so get your pricing all figured out so your business can thrive for years to come!